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Start by determining the most cost-effective method to acquire potential client contacts. Compare different acquisition methods like LinkedIn scraping, web forms, or paid databases to find the best approach for your industry.
Choose between verified or unverified leads, and decide whether you need email addresses, phone numbers, or both. This decision impacts both acquisition costs and your subsequent marketing campaign effectiveness.
Once you have your contacts, choose between SMS, email, or WhatsApp marketing based on your audience preferences and the contact information you've acquired. Each channel has unique advantages for different scenarios.
Establish your primary campaign objectives such as lead generation, sales, customer re-engagement, or product launch. This will help tailor the campaign to maximize your return on investment from the acquired contacts.
Define your audience size, engagement level, and segmentation strategy to ensure your campaign reaches the right people with the right message at the right time, maximizing the value of your acquired contacts.
Analyze the projected performance metrics including delivery rates, open rates, conversion rates, and ROI. Compare these against your contact acquisition costs to understand the complete financial picture of your marketing efforts.
Apply the customized recommendations from both tools to optimize your contact acquisition strategy and marketing campaign effectiveness, ensuring the best possible results based on industry best practices.
Calculate the cost of acquiring potential client emails and phone numbers
| Method | Cost per Lead | Total Cost | Difference |
|---|
The tool below estimates the cost of running message campaigns via WhatsApp, SMS, or Email based on your audience size, region, industry, and message type. If you don’t yet have a contact list, use the above Contact Acquisition Tool to calculate the cost of generating leads first.
Plan your campaign and see projected results based on industry benchmarks
Traditional email marketing to reach your audience directly in their inbox.
Direct text messaging to reach customers on their mobile devices.
Engage with customers through WhatsApp messaging platform.
4,910
Recipients who will receive your message
1,105
Recipients who will engage with your message
90
Recipients who will convert
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